Terms & Conditions



Terms and Conditions (Terms of Use)

Please read these Terms and Conditions ("Terms", "Terms and Conditions", "Terms of Use") carefully before using the https://www.southvillemaelk.com website (the "Service") operated by Free Rein Dairy. Free Rein Dairy is the owner of South Ville Maelk brand.

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.


Place order or purchase or free trial

If you wish to place order or purchase any product or service made available through the Service ("Purchase"), you may be asked to supply certain information relevant to your Purchase including, without limitation, your name, address, mobile number, email ID, location of delivery as per map application etc.

There are or will be various products, services and delivery choices available for customers; it is the responsibility of customer to make their choice appropriately.

Free trial (IF ANY) is offered to customer, so that customer can make well informed choice before making their purchase. However free trial is not a right but an offer provided by Free Rein Dairy. Free Rein Dairy can withdraw this offer any time whenever it deems fit without giving any prior information. Free Rein Dairy reserves the rights to give or discontinue or reject free trials request whenever it deems fit - even after sending a confirmed communication and/ or at the time of delivery and without giving any prior information or any reasons. Only 1 free trial will be delivered to 1 address. Customers using multiple mobile numbers, different names, giving incorrect information to misuse free trial offer and avail free trial with no actual intention to purchase will be blacklisted. 

Post free trial, Free Rein Dairy reserves the rights to serve / not serve, continue / discontinue services to any location whenever it deems fit and without giving any prior information.

To prevent misuse of free trials, Free Rein Dairy reserves the right to charge full amount (MRP) of milk bottle(s) from prospect customer for free trials and later refund the money in the monthly billing of 30 deliveries of the confirmed order. Free Rein Dairy will keep/retain the full amount charged for free trial in case the order is not confirmed.



Free Rein Dairy reserves the rights to serve / not serve, continue / discontinue services to any location / house / address whenever it deems fit and without giving any prior information.

Milk is delivered to the address provided by the customer. Delivery periods quoted at the time of ordering are approximate and may vary. While we will take great care to ensure timely delivery, we take no responsibility for late delivery and not be liable for any loss caused to you by late delivery.

If the delivery is not within the estimated delivery time quoted, please contact us by phone or e-mail and we will try to ensure that you receive your order as quickly as possible.

Customers must ensure that at the time of delivery adequate arrangements, including instructions, access and / or authorizations where necessary, are in place for the safe delivery and acceptance of the ordered milk.

Free Rein Dairy cannot be held liable for any damage, cost or expense incurred which arises as a result of a failure to provide adequate access for delivery and all risk and responsibility in relation to such order shall pass to the customer. Customer's refusal to accept the delivery at the doorstep - in such cases milk shall be deemed to have been delivered and charged to the customer and all risk and responsibility in relation to such order shall pass to the customer.

The title and risk of the orders shall pass on to the customer from Free Rein Dairy, via its delivery personnel, upon delivering the order to the customer and the customer accepting the order.

Every care shall be taken to deliver the order to the intended recipient. But Free Rein Dairy shall not be held responsible for any wrong delivery of the order based on the address given by the customer or if any person imposes to be the actual recipient and takes delivery of orders.


Suspend supply and change in quantity

Once order is placed by customer, Free Rein Dairy will start the supply of required quantity on the start date as indicated by the customer. It is responsibility of the customer to inform Free Rein Dairy in case customer wants to suspend supply or change the quantity for certain days. On not doing so, Free Rein Dairy reserves the right to charge the customer for that day's supply.

Suspension of supply and change in quantity should be made before 6 PM for next day delivery. Customers can do so through our App, website www.southvillemaelk.com by using their login ID and password. 

Refusal to accept a booked order(s) on delivery / at delivery time, will be charged and amount is not refunded.


Free Rein Dairy reserves the rights to change the price of its products and introduce or stop any schemes without any prior notification or information. Free Rein Dairy reserves the rights to introduce prepaid or postpaid schemes as and when it deems fit.

In prepaid scheme, customers are required to charge their wallets with required amount. Milk supply would stop on exhaustion of the money from the wallet.

Customers have full freedom to charge their wallet with as much amount as they want; there is no minimum recharge amount required. Hence customers should be fully aware and alert of their requirements and charge their wallet accordingly. Moneys loaded in the wallet are non-refundable. 

Cash back scheme can not be converted into cash/money payout to customers. Cash back means loading customer's digital pre paid wallet in his south ville maelk account with certain value, which is used to pay his or her south ville maelk's milk purchase.

In postpaid scheme milk is billed post delivery. The customer will or will not be fully billed or partly billed in advance on a recurring purchase depending on the available schemes. These schemes can be changed without any prior notice.

Invoices are generated on 1st of every month with due dates mentioned on the invoice. Invoices are emailed to customer’s email address provided at the time of registration. Invoice amount is sent via SMS to customers' registered mobile number with web link to pay the invoice amount. If invoice is not paid within the due date, Free Rein Dairy reserves the right to charge the customer with late fee and / or discontinue the service. Free Rein Dairy reserves the right to discontinue any credit period to a customer who has paid late in the past and in future billing cycles such customer will need to pay immediately upon being sent his/her invoice.

Free Rein Dairy reserves the right to charge security deposit from the customer.

Refund (if any) done is in very rare cases. The refund amount will include the balance amount excluding any bonuses, scheme, promotional scheme payments made to customers. As such payments can not be converted into cash. 


Schemes can not be converted into cash or another mode of payments. Registration bonus of Rs. 5 in wallet and any other scheme if not used in 7 days from the date of credit given by us in your wallet will get lapsed.  

Milk Bottles

Milk bottles are owned by Free Rein Dairy. Customers need to ensure safekeeping of bottle while it is in their possession. Customers are to regularly return empty bottles to Free Rein Dairy. Empty bottles are picked up while delivering filled bottles to customers.

Individual / household / retail customers may only have empty bottle stock in their possession of a maximum of 3 days’ supply and Free Rein Dairy reserves the right to stop fresh supply to customers until the empty bottles are returned. Free Rein Dairy reserves the right to ask a customer at any time to return its empty bottles in his/her possession. It is the obligation of the customer to ensure that the empty bottles balance in their records is correctly maintained. 

Free Rein Dairy reserves the right to charge customers Rs. 500 per bottle for broken, chipped, damaged, unusable and unreturned bottles. 

Referral Program

Refer friend/family/colleague and you and your friend/family/colleague both earns Rs. 25 on minimum recharge of Rs. 350 by your friend/family/colleague.
Scheme applicable only in South Ville Maelk service locations. South Ville Maelk reserves the right to stop this scheme without giving any reasons for the same.
You can refer using our Apps or website or webapp.



Customers will be contacted via email on their registered email address and/or phone call, SMS, WhatsApp message on their registered mobile number. 


Links to other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by Free Rein Dairy.

Free Rein Dairy has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Free Rein Dairy shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.



We reserve the right, at our sole discretion, to modify or replace these Terms at any time. We can change the terms and conditions without any prior notice. What constitutes a material change will be determined at our sole discretion.


Contact Us

If you have any questions about these terms and conditions, please contact us care@southvillemaelk.com or call us at +918527900776


About Us

South Ville Maelk is a first-of-its-kind, preeminent, farm-to-home cow milk brand committed to international standards of product quality.

Get in Touch

Call / WhatsApp  : 85279 00776

Email      :  care@southvillemaelk.com

Address :  Free Rein Dairy
                    Greater Kailash 2,
                    New Delhi 110048

Copyright All Rights Reserved Privacy Policy Terms of Use
img img





Valid for Today!